Expert Advice for Selling in California

Let's Do This!

Selling your home is exciting - it signals the start of a new chapter in your life! But it can also be emotional and a little overwhelming - especially in a market like the East Bay where buyer expectations can run even higher than home prices. I'm here to guide you with analysis, insights, and a dash of intuition so you can make calm, confident moves every step of the way to making your home selling goals a reality.

My Home Selling Process

1

Agent

2

Strategy

3

Plan

4

Prepare

5

Market

6

Sold!

Agent

Choose Your Real Estate Agent

I'll be your trusted advisor throughout the entire home-selling process, so engage early to ensure you and your home are ready when it's time to sell. Not sure how to choose an agent? Download my cheat sheet for a list of qualities to look for when partnering with a Real Estate Agent.

Download Now

Strategy

Determine Your Go To Market Strategy

We'll start by getting a clear understanding of your goals, which will inform several key strategic decisions for the sale of your home. I'll then share analysis and insights to help you make choices around the timing of your sale, our go-to-market strategy, and what improvements we'll make to best present your property and achieve your goals.

Plan

With our strategy defined, I'll refer service providers, gather bids, and work through logistics & scheduling to put together a clear plan and timeline for the preparation, marketing, and sale of your home. We'll also make a plan for how you'll handle the prep costs, either paying as you go, or leveraging Red Oak's popular offerings for paying at close of escrow.

Prepare

Prepare Your Home For Market

With the big decisions made, it’s now time to prepare your property for sale. I'll put on my designer hat to collaborate with contractors, landscapers, and stagers to bring out the best in your property, and my project manager hat to keep tabs on the work and keep you informed all along the way.

Market

Lights, Camera, Action!

With your property ready for its close-up, it’s time to make sure it's seen by as many qualified buyers as possible. I’ll walk you through the art & science of pricing strategy to determine the best list price to entice buyers, and bring in top-quality photographers to capture your property in the best light and make a great first impression.

When I launch your listing, I'll employ a dual-pronged digital & traditional marketing approach to maximize exposure to potential buyers and encourage compelling offers. Lastly, I'll stay connected to circling buyers' agents throughout the marketing period to answer questions and reduce roadblocks.

Sold!

Negotiate the Sale

On offer day, I'll negotiate on your behalf, vet the offers, and help you evaluate the merits and select the strongest offer to achieve your goals.

Then, I'll advocate for your interests throughout the escrow process, track when sale proceeds will hit your account, and stay in touch long past the sale with ongoing advice, resources, and support.

Working Together

I’d be honored to guide you through one of the biggest milestones of your life: selling your home. Here's what I'll bring to our partnership:

I’m an exceptional listener, and will dig deep to understand your goals and motivations so I can best represent your interests at all times.
I’m a patient educator and coach, and will give you a strong foundation of knowledge about the process, market, contracts, and lingo.
I’m a deft negotiator, and will work with focus, skill, and integrity to achieve your goals.
I’m a frank and proactive communicator, so you’ll never have to wonder what’s happening or worry that I’m sugarcoating or sweeping anything under the rug.
I’m an expert at facilitating tough conversations, so if you’re feeling uncertain, I’ll ask the hard questions to give you the clarity you need to move forward.
If the occasion calls for it, I’ll unleash my inner “Mama Bear” to be a tenacious advocate for your interests and your experience.
I’ll bring my creative problem solving skills to any “make it work moment.”
I’m tech-savvy and analytical, so I’ll bring insights to balance your gut feelings.
I’ll support you throughout your time as a homeowner with ongoing advice, guidance, and resources.

Should You Buy First or Sell First?

One of the first decisions you’ll make when we start working together is whether you'll buy your new home first, then sell your current home, or if you'll sell your home first, then buy your new one. I’ll explain your options and the pros and cons of each, and help you think through which approach will best fit your needs.

Whatever the timing, I’d be delighted to help you buy your new home if you’ll be staying in the East Bay. If you’re relocating out of the area, I can tap into my nation-wide (and even international!) network of great agents to support you wherever you’re headed.

For more info on buying a home with me, check out my Buyers page.

Leave a Message

Thank you for your message. I will be in touch with you shortly.

Home Sellers

Let's Do This!